Integrating social and environmental initiatives into the operation of large events has become an increasingly common strategy among exhibition centers committed to the ESG agenda. At Expo Center Norte, an exhibition and convention center in Cidade Center Norte, this approach is part of the business operation and helped increase resources allocated to social impact actions by more than 45% between 2022 and 2025. The investments are directed to Instituto Center Norte, the social pillar of Cidade Center Norte, responsible for developing programs in education, entrepreneurship, employability, and social development in the North Zone of São Paulo.