Concern for the environment has been spreading across various sectors of society and is already part of the corporate world, whether in the daily activities of offices or even in their products and services. Many brands and companies are focused on demonstrating their interest in sustainable practices, and events are a great strategy to showcase these changes and improvements.
An effectively produced event has the power to bring together all of a company's stakeholders and even foster new business opportunities, adding value to the brand and showcasing the sustainable positioning it advocates—whether in communication, products and services, or even in the workplace.
Some simple actions can provoke a significant change and contribute to the planet’s fight to protect the environment. At an event, this can start by reducing the use of plastic cups, paper, bags, brochures, and straws, adopting alternative options like biodegradable products and recyclable paper. Additionally, it is important to consider a well-ventilated environment, recycling bins, and a generator with no environmental impact.
Therefore, planning is the most crucial phase in organizing an event with sustainable ideas. It is important to consider managing the waste generated and how it will be disposed of, as well as reducing carbon emissions to the maximum extent possible. To ensure everything is carried out effectively, we suggest hiring a sustainability consultancy; there are several companies offering these services, accredited by official organizations.
To assist with some key points, here are four important steps to consider when organizing an event:
Create a document outlining all the goals set for the event and the brand, including the intention to make it a sustainable event with minimal environmental impact.
When choosing the event's venue, select a location with easy access to public transportation and accessibility, along with solid lighting and new, sustainable equipment. Additionally, request all safety certifications and operating permits.
Promote all sustainable transportation options for the event, such as access to public transport and bike routes, encouraging guests to choose the easiest and least impactful travel methods. Use social media and websites for advertisements, avoiding paper and brochures.
The first step is to understand the potential impacts your event might generate. From there, strive to minimize these impacts by reducing items such as plastic, paper, and waste. Choose biodegradable and reusable items, along with selective waste collection and sorting processes. Additionally, consider actions that could create positive social impacts, such as hiring local partners and recycling cooperatives.