Institutional

Who We Are

Get to know all the enterprises of Cidade Center Norte and discover why it is a privileged place to do business, work, live, and reside.

Located in the North Zone of São Paulo, Cidade Center Norte consists of five enterprises: Shopping Center Norte, Lar Center, Expo Center Norte, Novotel Center Norte, and Instituto Center Norte.

 

Cidade Center Norte: a comprehensive hub for business, leisure, and living in the North Zone

Occupying a 600,000 m² area in the heart of the North Zone, Cidade Center Norte will launch its urban and real estate development project in 2025, introducing a new way of living and residing in the region. Get to know all the enterprises of Cidade Center Norte and discover why it is a privileged place to do business, work, live, and reside.

 

 

Expo Center Norte

CIDADE CENTER NORTE: A LEGACY OF THE BAUMGART GROUP THAT IS ROOTED IN THE HISTORY OF A PIONEERING FAMILY

Cidade Center Norte is part of the Baumgart Group's enterprises, and its story began in 1942 when the group's founder, engineer Otto Baumgart, purchased a piece of land along the banks of the Tietê River. From there, a journey of pioneering and entrepreneurship in the region was launched, based on a belief in the potential of the North Zone, which continues to this day.

 

 

  • 1936
    1936

    Over 140 products and a benchmark brand in surface sealing solutions.

  • 1975
    1975

    Economic and sustainable solutions for agriculture and mining.

  • 1984
    1984

    One of the first malls in the city, it is among the largest in Latin America.

  • 1987
    1987

    The first themed shopping mall in Brazil.

  • 1993
    1993

    One of the largest in São Paulo. A reference for the trade show and events market.

  • 2000
    2000

    Focus on business accommodation.

  • 2002
    2002

    Projects to encourage local entrepreneurship and support positive impact actions for the community.

  • 2017
    2017

    Development and support for initiatives to build creative, smart, and sustainable cities.

  • 2020
    2020

    A network of solutions that connects startups to transform the construction industry through technology.

  • 2022
    2022

    Integrated solutions for event organization, from planning to delivery.

  • 2024
    2024

    Not just a developer, but a vision for the future of the North Zone.

  • 2025
    2025

    The most complete planned living neighborhood in Brazil.

MISSION

To be a leader in the sustainable development of São Paulo's North Zone, setting a benchmark for quality of life by promoting access to health, education, culture, and leisure, ALWAYS respecting people.

VISION

To be recognized as the largest and most modern multipurpose complex, synergistically developing retail, entertainment, services, and innovative events that generate positive impacts for internal and external stakeholders in São Paulo's North Zone and remain relevant for the city.

VALUES

  • Organization and Discipline
    Dedication to work with organization, structure, and perseverance.
  • Honesty
    Honesty in relationships and actions. Be clear, transparent, and ethical.
  • Work/Family
    Create a welcoming and professional environment where family values are always present.
  • Respect
    Respect for others, expressed through listening without judgment and encouraging freedom of expression.
  • Humility
    Base our internal and external relationships on principles of equality and fairness, avoiding personal bias.
  • Simplicity
    Strive for simplicity in work processes and relationships, ensuring agility, readiness, and quality.
  • Courage
    Have the courage to step forward, take risks, and innovate solutions.
  • Work with Nonconformity
    Be healthily nonconformist. Always seek new alternatives and possibilities for the good of the Organization.

CORPORATE GOVERNANCE

The ventures of Cidade Center Norte are managed, monitored, and fostered following the Corporate Governance principles adopted by the Baumgart Group. These principles align interests with the goal of preserving and optimizing long-term economic value.

Learn about the Baumgart Group
Expo Center Norte | Institutional